Price Increase for AMMO+ Membership Starting February 1st, 2024

Target Sports USA’s commitment to transparency and maintaining the high standards that AMMO+ members have come to expect reflects its dedication to customer satisfaction in a dynamic and evolving industry.

Although we have never raised the price of our AMMO+ membership in the five years it has been active, increased shipping, material, and labor costs have compelled us to adjust the yearly subscription price. The decision to increase our AMMO+ membership price was a tough one. Effective February 1st, 2024, members will see a slight increase from $95 to $99.99.

While a price increase is seldom met with enthusiasm, Target Sports assures AMMO+ members that the additional investment will directly benefit them. The slight adjustment in the membership fee is a strategic move to ensure the sustainability of these benefits in the long run.

Target Sports is known in the industry for its commitment to providing quality ammunition and shooting accessories while introducing the shooting world to its AMMO+ membership as a premium service for its customers. The membership benefits will remain the same, including exclusive discounts, early access to restock events and free shipping.

All members will continue to enjoy the benefits of the AMMO+ program in addition to being automatically entered into our annual truck giveaway and access to exclusive promotions such as our upcoming 2024 Hornady Hunt promo! (Stay tuned!)